Yes Friends – The Brand Making Ethical Fashion Truly Affordable

Yes Friends is a UK-based clothing brand that’s changing the game by offering ethical fashion at surprisingly low prices. Founded in 2021, the brand’s mission is to make sustainable clothing accessible to everyone—not just those who can afford high-end ethical labels. By using fair trade practices and eco-friendly materials, Yes Friends proves that it’s possible to be both affordable and sustainable. But how does the brand stack up in terms of quality, transparency, and impact? Let’s explore.

The Story Behind Yes Friends

Yes Friends was founded by James Whitfield with the bold goal of creating sustainable basics—like t-shirts and hoodies—without the premium price tag. The idea came from the realization that most ethical fashion is out of reach for everyday shoppers. By streamlining production and minimizing markups, Yes Friends makes fashion that’s good for people and the planet.

Sustainability at the Core

Yes Friends keeps sustainability central to its mission, proving that affordability doesn’t have to come at the cost of ethics. Here’s how they do it:

• Fair Trade and Living Wages: Their clothes are made in Fair Trade-certified factories that pay living wages.

• Organic and Eco-Friendly Materials: The brand uses GOTS-certified organic cotton and eco-conscious production methods.

• Renewable Energy: Factories are powered by wind and solar energy to minimize carbon emissions.

• Water & Waste Reduction: Yes Friends focuses on water-saving dyeing processes and responsible waste management.

Certifications and Memberships

Yes Friends has earned recognition and certifications for its ethical practices:

• GOTS (Global Organic Textile Standard) Certified

• Fair Trade Certified

• Living Wage Certified (for their supply chain)

• PETA-Approved Vegan (for certain products)

Yes Friends’ Signature Style

Yes Friends specializes in high-quality wardrobe basics that fit any style and budget. Their product lineup includes:

• T-Shirts: Affordable, ethically made tees in various colors and fits.

• Hoodies & Sweatshirts: Comfortable loungewear made from sustainable fabrics.

• Accessories: Sustainable beanies.

The clean and minimal aesthetic makes Yes Friends a favorite for capsule wardrobes and everyday wear.

Pros and Cons – What Customers Say

Pros:

✅ Affordable Ethical Fashion – Customers love that the brand offers sustainable products at reasonable prices.

✅ High Quality for the Price – Many reviews highlight the durability and comfort of their basics.

✅ Transparency – The company shares cost breakdowns and detailed supply chain information.

✅ Inclusive Mission – Consumers appreciate that the brand is making ethical fashion more accessible.

Cons:

❌ Limited Product Range – The collection is still growing and currently focuses on basics. ❌ Sizing Can Vary – Some customers have reported inconsistencies in fit.

❌ Newer Brand – As a newer company, it doesn’t yet have the same recognition or wide availability as larger sustainable brands.

Final Rating: 4.5/5 ⭐⭐⭐⭐⭐

Yes Friends offers an inspiring example of how ethical fashion can be accessible and affordable. The brand scores highly for its mission, transparency, and quality relative to price. While the product range is still expanding, its basics are a great starting point for anyone looking to shop more responsibly.

Conclusion

Yes Friends is proving that sustainable fashion doesn’t have to come with a luxury price tag. With a focus on ethical labor, organic materials, and affordable pricing, it’s a brand that truly lives up to its name. If you’re looking to build a more ethical wardrobe without breaking the bank, Yes Friends is definitely worth checking out.